So now it has come to this. You have striven all year, scraping and saving your money, laboring to feed yourself and your family, to heat your house and bring what creature comforts you can into your existence. You had thought to put it off, but time has a way of marching forward inexorably. January 1st has passed, followed by January 31st, and beyond that--
Beyond that, April 15th.
Probably about once a month, I, Jeannie, will jump onto the blog with a post about author platforms and marketing. These posts, while specifically geared toward authors, will also be applicable for our readers. Some, like today’s, will show you more ways to help your favorite authors, while others will just give you a peek behind the scenes of a book launch or the publishing process.
Today, I’m going to walk both readers and writers through one of the more valuable processes of a book launch, and that is building a street team.