Thinklings completely understands why big publishers want authors with platforms. The world is a noisy place, and getting your voice heard is a challenging endeavor. From my experience helping dozens of writers develop their platforms, I know how tricky it can be. And how time-consuming. It’s much easier, and cheaper, to find people with existing platforms than to advertise them through the marketing department. Even if a publisher finds a book they are in love with, they may not publish it if the author has no presence online.
So what is a writer supposed to do? Put aside her writing time to work on publicity? Not sleep? Give up leisure? Stop spending time with his family?
Fortunately, Thinklings has come up with a solution. We call it “Platform in a Box.”
Yesterday I started talking about how we at Thinklings do things a little differently in regard to how we get our income. Today I’m going to go over how we keep our expenses lower and how we cut down the normally expensive aspect of publishing.
Thinklings is not a normal publisher . . . in so many ways. But we do have some common restraints and complaints that the big publishers also have. Primarily regarding profit. Publishers don’t turn large profits. Never have. Anyone who wants to go into publishing to become wealthy has another thing coming.
Sarah here. I was just watching American Ninja Warrior (ANW) and marveling at the dedication of those athletes, how they’ve trained for hours upon hours upon hours to get where they are. And then, since my brain is always churning with metaphors and comparisons, I started thinking about the differences between sporting competitions and the publishing industry. The observations I made were quite staggering.
Jeannie here. This post first appeared in my literary consultant blog.
You might have grown up thinking that there are about fifty genres of books, but really, there are three. We’ll call the rest of the genres, like sci-fi and mystery, sub-genres. So what are the three types? Well, there's 1) fiction (duh); 2) nonfiction (also, duh); and 3) creative nonfiction (uh, what's this?).