One of my least favorite things about myself—which I’m working to fix—is that I get overwhelmed easily. I look at all the tasks I’ve been assigned, take in the big picture, and freak out. My brain says, “You must do ALL of this NOW.” I know that isn’t true, but that doesn’t stop the visceral reaction.
In our digital age, book publishing involves so much more than, well, publishing books. Gone are the days of only a few companies printing and distributing all of the country’s literature. There are so many books and so many publishers now that skillful marketing has become essential. Life-and-death, even, to a company.
That last sentence sounded so serious! Maybe a bit dramatic. I promise this post is going to be fun—hang tight.
Probably about once a month, I, Jeannie, will jump onto the blog with a post about author platforms and marketing. These posts, while specifically geared toward authors, will also be applicable for our readers. Some, like today’s, will show you more ways to help your favorite authors, while others will just give you a peek behind the scenes of a book launch or the publishing process.
Today, I’m going to walk both readers and writers through one of the more valuable processes of a book launch, and that is building a street team.
Thinklings completely understands why big publishers want authors with platforms. The world is a noisy place, and getting your voice heard is a challenging endeavor. From my experience helping dozens of writers develop their platforms, I know how tricky it can be. And how time-consuming. It’s much easier, and cheaper, to find people with existing platforms than to advertise them through the marketing department. Even if a publisher finds a book they are in love with, they may not publish it if the author has no presence online.
So what is a writer supposed to do? Put aside her writing time to work on publicity? Not sleep? Give up leisure? Stop spending time with his family?
Fortunately, Thinklings has come up with a solution. We call it “Platform in a Box.”