We hope you are surviving The COVID and The Quarantine just fine! We know that all this time inside and with our families can be trying for both introverts and extroverts. Even the Thinklings staff members who’ve always worked from home have had to deal with the upheaval. Jeannie’s learning how to homeschool, Sarah has moved her weekly lunch dates with her best friend (her mom) to online or phone interactions, Ali’s husband is home all the time, Christopher Light's neighbors' children are running wild, Deborah’s quarantine negotiations with her roommates have stalled, and Gene (our extreme extrovert) has started hallucinating parties.
One of my least favorite things about myself—which I’m working to fix—is that I get overwhelmed easily. I look at all the tasks I’ve been assigned, take in the big picture, and freak out. My brain says, “You must do ALL of this NOW.” I know that isn’t true, but that doesn’t stop the visceral reaction.
Probably about once a month, I, Jeannie, will jump onto the blog with a post about author platforms and marketing. These posts, while specifically geared toward authors, will also be applicable for our readers. Some, like today’s, will show you more ways to help your favorite authors, while others will just give you a peek behind the scenes of a book launch or the publishing process.
Today, I’m going to walk both readers and writers through one of the more valuable processes of a book launch, and that is building a street team.