One of my least favorite things about myself—which I’m working to fix—is that I get overwhelmed easily. I look at all the tasks I’ve been assigned, take in the big picture, and freak out. My brain says, “You must do ALL of this NOW.” I know that isn’t true, but that doesn’t stop the visceral reaction.
Probably about once a month, I, Jeannie, will jump onto the blog with a post about author platforms and marketing. These posts, while specifically geared toward authors, will also be applicable for our readers. Some, like today’s, will show you more ways to help your favorite authors, while others will just give you a peek behind the scenes of a book launch or the publishing process.
Today, I’m going to walk both readers and writers through one of the more valuable processes of a book launch, and that is building a street team.