Playlists and the Fun Side of Marketing

In our digital age, book publishing involves so much more than, well, publishing books. Gone are the days of only a few companies printing and distributing all of the country’s literature. There are so many books and so many publishers now that skillful marketing has become essential. Life-and-death, even, to a company.

​That last sentence sounded so serious! Maybe a bit dramatic. I promise this post is going to be fun—hang tight.

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