Thinklings completely understands why big publishers want authors with platforms. The world is a noisy place, and getting your voice heard is a challenging endeavor. From my experience helping dozens of writers develop their platforms, I know how tricky it can be. And how time-consuming. It’s much easier, and cheaper, to find people with existing platforms than to advertise them through the marketing department. Even if a publisher finds a book they are in love with, they may not publish it if the author has no presence online.
So what is a writer supposed to do? Put aside her writing time to work on publicity? Not sleep? Give up leisure? Stop spending time with his family?
Fortunately, Thinklings has come up with a solution. We call it “Platform in a Box.”
Platform in a Box was born from my (Jeannie’s) experience with giving writers the best quick tips for growing a small but loyal following, while spending as little time and as little budget as possible.
Platform in a Box is not designed to make you a social media darling overnight. Its main goal is to make you visible to those who would be interested, and to keep their interest. You may never get more than 500 people on your mailing list, but your mailing-list subscribers will actually read your letters and buy your books whenever they come out. We’re looking to hook you up with your community, not prostitute you out to the world to boost sales of your books. Yes, it will help you sell more books, but more importantly, it will help encourage you and prod you on to writing more books, better-quality books. Because writing alone and without acknowledgement is dangerous to quality writing.
With that said, what does Platform in a Box contain?
This may seem like a lot to run through and expect of authors, and I’m not going to lie: It is a bit! But when you take into consideration what authors with huge platforms do on a regular basis, it’s nothing. During the launch of your book, pre-orders, and learning, you’ll be spending more time on the book, but eventually, Platform in a Box is designed to work in an hour per week. Upfront during publishing, we hope that you won’t have to spend more than five to ten hours per week. Typically, the time you spent writing for about four to six weeks will be devoted to marketing the book. After that, we want you to get to work on your next book. We want repeat authors!
Thinklings also doesn’t expect authors to do all this alone. Ali, our managing editor / hive queen, will be available to help troubleshoot, give tips and advice, and handle other marketing and platform-related tasks that we don’t expect you to do.
What you are not expected to do:
Things we will do together:
And that’s the Platform in a Box in a nutshell. It is a full book. A short one, but still a book. We are planning on having a generic one available to purchase online through Amazon. Most of what we say is applicable for all authors of speculative fiction.